Increased Microsoft advertising opportunity, improved payout and Dev Center...
In recent years we’ve seen more than a 50% increase in app downloads and purchases during the busy holiday season of November and December. We expect this trend to continue this year, especially with a...
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Looking for student app developers. Imagine Cup 2014 is on!
Do you know a student that has an idea for an app or is building one for class? If yes, please share with them these two words, Imagine Cup. It’s Microsoft’s premier global student technology...
View ArticleUnifying Developer Registration: Windows and Windows Phone
Over the last month, we’ve brought the Windows Store and the Windows Phone Store together into a single marketing and operations team to deliver a better experience for developers, end users and...
View ArticleUnifying Developer Registration: Windows and Windows Phone
Over the last month, we’ve brought the Windows Store and the Windows Phone Store together into a single marketing and operations team to deliver a better experience for developers, end users and...
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Over $100 million available to purchase Windows apps this holiday
Like most retailers, the Windows Store and Windows Phone Store see a spike in shopping activity around the holidays. Last year holiday sales of paid apps grew 40% over baseline, and we expect an even...
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Over $100 million available to purchase Windows apps this holiday
Like most retailers, the Windows Store and Windows Phone Store sees a spike in shopping activity around the holidays. Last year holiday sales of paid apps grew 40% over baseline, and we expect an even...
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Publish your apps now to take advantage of the biggest holiday season yet
With just a few days remaining before the holidays, I wanted to reach out to remind the developer community of the new Windows Store and Windows Phone Store opportunities available this holiday season....
View Article2013: The Year of Unification
As 2013 comes to a close, I want to take a moment to reach out and thank all of you for your support of the Windows platform over the past year. I continue to be amazed by the apps you create, and I...
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Windows Store universal Windows app opportunity
Greetings from the 2014 //build/ conference! Platform commonality and consistency across devices and services has been a major theme of the start of the event. For the past several months, the Store...
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New Opportunity: Kinect for Windows + Unified Windows developer portal and...
Earlier this week Microsoft released the Kinect for Windows Public Preview which represents a new opportunity for Windows developers, as apps created with the new SDK may be published to the Window...
View ArticleHow we’re addressing misleading apps in Windows Store
As Windows Store expands to reach more customers in more markets with a growing list of great titles, we are continuously looking for ways to improve both customer experience and developer opportunity....
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New Dev Center lifetime registration and benefits program
This month we are releasing several new features to enhance your development experience: the lifetime Dev Center account, and the new Dev Center Benefits program. I’d like to encourage you to visit the...
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Announcing Windows ad mediation – maximize your Windows Phone app ad revenue
In-app advertising represents about one third of all Store revenue generated by developers, second only to the fast-growing in-app purchase monetization model. We’re continually looking for ways to...
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Up to $100 million available to purchase Windows apps, prepare your apps now...
Traditionally, the holiday season and year-end bring new devices and a significant increase in app downloads. During the holiday period of 2013, Windows Store saw 2.4x more revenue than the Jan-Nov...
View ArticleCreating Developer Opportunity with Windows Store in 2015
As we all turn our attention to the year ahead I thought I’d take this opportunity to say thank you and share some insight into our plans for building on a very successful 2014. We began the year with...
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Distributing Windows Apps to the World
Hello from Build 2015 in San Francisco! Earlier today we revealed more details about Windows 10 and the Universal Windows Platform and shared the new ways for building more personal mobile experiences...
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Opening the Windows 10 Store for Developers
Today we’re making Windows 10 available to customers in over 190 markets and providing developers the tools they need to submit Universal Windows Platform apps and games to a single unified Windows...
View ArticleMore ways to bring your code to fast-growing Windows 10 Store
Windows 10 adoption surpassed 75 million devices in 192 countries within its first month of availability and we’re already seeing a shift in the way people engage with Windows Store and the content...
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Windows 10 Store Growth Creates New Developer Opportunity in 2016
As we welcome 2016, I thought it only fitting to provide an update on our progress since the Windows 10 launch on July 29. As announced yesterday, over 200 million PCs, tablets and phones across the...
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